Natalia’s father is the patriarch of an established Swiss-based family office, and after graduating from the University of Maryland, Natalia was expected to relocate to Switzerland and join that structure. After surviving a life-threatening accident, her perspective on life fundamentally shifted, and she was no longer willing to follow the traditional path expected of her. She refused to relocate and instead focused on building her own professional career, developing an independent investment track record, and creating her own wealth on her own terms. Following several successful entrepreneurial and investment exits, she established Sokol Family Office, which became the foundation of what would later evolve into Verda Family Office.

In 2013, Natalia was introduced to Gary Campbell through a highly influential longtime friend of her parents. At the time, Gary was operating his own family office, GMC Family Office, a multi-generational investment entity with deep experience in public markets, restructuring, governance, and long-term capital stewardship across the United States and Canada. What began as collaboration on a specific project evolved into a broader professional working relationship based on complementary experience and aligned long-term objectives.

As the business relationship progressed, Natalia and Gary made the decision to combine their respective family office structures into a single, unified entity. Verda Family Office was established to reflect this integration, bringing together independently built capital, operating expertise, and governance discipline within one cohesive family office framework.

The name Verda carries personal and historical significance. Natalia’s maternal family history is documented as the oldest noble lineage in Russia, dating back to the 13th and 14th centuries. The family name Verderevskaya originated in that period from the Verda River, and Natalia’s mother carries this lineage through her maiden name. The name Verda was chosen to honor this history and to reflect continuity, responsibility, and legacy, principles that continue to guide the family office’s long-term approach today.